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Tuesday, 7 November 2017

Current Music Video Analysis: Feels

Feels- Calvin Harris ft. Pharrell Williams, Katy Perry and Big Sean


1. Extreme contrast in camera shots/angles

Even though Pharrell Williams is featured in all three shots, there is great contrast between the MCU at eye level followed by the bird's eye view of his boat and finally a LS of him on his boat at eye level. After this, it cuts to a completely unrelated LS of a parrot in a tree. This contrast creates a slightly disorienting sequence but is conventional of the music video genre.
Related image

2. Combination of audio-visual

After the lyric "So I respect you, wanna take it slow," there is a very quick cutaway to a tortoise on the grass, taking a step. This illustration of the lyric is literal and therefore funny to the audience, as well as making the lyric be more prominent in the song overall.
Animated GIF


3. CU/beauty shots

There is a MCU beauty shot of Katy Perry's make-up followed by a MLS of her whole outfit. This introduces her and her bright aesthetic and happy tone to the audience, which reinforces the tone of the song.
Feels GIF

4. Direct address

Big Sean looks directly into the camera and therefore is talking directly to the audience. Although it would be unconventional to do so in Hollywood cinema, it is a convention of music videos to entice the audience and involve them in the video.
Animated GIF

5. Cutting to the beat

The shots cut to the beat throughout the song but attention is particularly drawn to it when the colour of the parrot changes to the beat. In between of shots of Big Sean and Katy Perry, the parrot (framed in a MS) changes from blue to red and disappears very quickly.
Animated GIF


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