10. My planning evidence (e.g. location report, risk assessment, timeline, storyboard, flat plan, script, recording script, shot list, top-down plan, cast list, costume and props, hair and make-up preferences).

I created many documents during pre-production to ensure I was organised and prepared for my shoots.

Timelines
=I created timelines for both of my adverts to gain a clear understanding of the order of events that constructs the narrative.

Scripts

=I wrote up my timelines into script format with dialogue and clear changes in location. This is a more professional document that I can give to my cast and crew to refer to during the shoot.

Rough storyboards
=I created two rough A3 storyboards to allow me to visualise how I would communicate my script in video form. This also allowed me to see the proportion of different shot types and angles to ensure that my final advert looks visually dynamic and interesting and how many shots I would need to portray each story point in each setting.

More detailed storyboards

After creating my rough storyboard as a large overview of my adverts, I created more detailed ones with four shots on an A4 page. I found this most useful for my later shoots where most of the 30 seconds were already filled up and I had one or two more scenes to fill the time I had left. I wrote the specific actions as well as technical details, like the duration of each shot and shot type, on storyboards.

Shot List
=I created a shot list from my storyboards, which will act as a specific guideline of what to film on each shoot and will hopefully also ensure that I do not miss any shots, as I will tick off each shot as I film them.

Cast & Crew List
=I created a cast and crew list with pictures of each actor/crew member. I also wrote short descriptions of each character to give the actors to aid their performance.

Branding
=This is the branding I created for the 'Wave' deodorant can. I was inspired by other deodorant brands and bottles and created a bold design on Photoshop to allow my product to stand out in the crowded bathroom. I will print this out and wrap it around an existing deodorant can (which I had measured it against) to create my unique deodorant. This was important for me as the characters are seen interacting with the deodorant in both adverts and therefore could not be added in after.

Costume, Make-Up & Props List

=I created lists of costume and make-up to ensure that my actors were ready for each shoot and wear looking like their character. I created a props list to make sure that I didn't forget to bring or ask for any props and have split them based on shoot day.

Location Report
=I created a location report to gain a clear understanding of where I was shooting each day and the restrictions of that, including sunlight through the day and possible busy locations.

Risk Assessment
=I created a risk assessment to survey and understand how to control some of the risks that I may encounter on my exterior shoot on Saturday the 10th of Feburary in central London. By completing this document, I can ensure that I am aware of the risks and the probability of them happening, to keep my cast and crew safe.

9. The practicalities of filming /recording /photographing: when and where production will take place and who with

I am planning to shoot my TV adverts over three days in various locations, with some shoots primarily based at home and others in central London. I created a large table with all the basic information for each shoot, including call time, location, costumes and props, to ensure that I know what I need on each day and can let my cast & crew know accordingly.

8. The planning I intend to complete in order to ensure a successful outcome for my production

I intend to complete pre-production planning to prepare for my shoot weekend, which will hopefully take place on the weekend of the 10-11th of February. Therefore, I hope to complete the planning below by Friday 9th February and give some of the documents to the relevant cast and crew members attending the shoot.

I hope to complete:

• Shoot schedule, with costume and hair/make-up for each shoot
• Timeline (already completed for post 1)
• Script
• Storyboard
• Shot list
• Cast & Crew list
• Branding design- logo for deodorant
• Costume, make-up and props lists
• Location report (with photos)
• Risk assessment

7. My Statement of Intent

Below is my statement of intent, describing how I hope to fulfill the brief and communicate meaning in my two TV adverts. Written February 2018.